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Bitesize Lesson: How to Maximise Email Marketing Results

digital marketing email marketing marketing Feb 09, 2024

RFM stands for Recency Frequency Monetary. First developed by Direct Marketers to save money, it can help you cultivate relationships with your customers based on their interests and behaviour when applied to email.

Rick is the founder of Customer Faithful, a long-established data analytics company that does customer research and proposition development for global brands.

This is an excellent technique for email marketing and customer segmentation. If you use CRM systems like Salesforce or HubSpot, this applies to B2B outreach too!

What you’ll learn?

✅ How to segment your audience using the data you already have

✅ Which customer segments have the highest potential for growth

✅ Simple tactics that work

Watch the lesson to take a deep dive into the process. By the end, you’ll be ready to move from IDEA to ACTION and implement your learning.


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